I find the money your marketing is leaving behind.
SaaS, marketplaces, healthcare, e-commerce. 18 years running growth wherever the funnel is broken and the stakes are real. From zero-to-one launches to 3.2M-subscriber programs, I've been the one who owned the number.
Most growth problems are focus problems. You don't need more channels, you need to stop funding the wrong ones.
In a small company, marketing isn't a department. It's the growth engine, and it's usually the difference between a good product that wins and a good product nobody finds.
Email is the most underrated revenue channel in most companies. It's also usually broken.
Dashboards don't create revenue. Decisions do.
The best marketing leaders have spent their own money on marketing. I have. It's why I spend yours like it's mine.
Most growth problems aren't idea problems. They're focus problems.
Teams run a lot of marketing: email, paid, content, social, without knowing which of it actually moves revenue. I come in, find out what's working, kill what isn't, and build the two or three systems that compound.
Fractional CMO / Head of Growth
Senior marketing leadership without the full-time salary. I own strategy and report against revenue, not vanity metrics.
See how it worksEmail Revenue Audit
Fixed price, two-week turnaround. A full teardown of your email program with a prioritized fix list ranked by revenue impact.
See what's includedProject-Based Strategy
Defined scope, defined outcome. GTM, positioning, or a lifecycle program built from zero.
See examplesI've been the marketing leader inside venture-backed startups, regulated healthcare platforms, and consumer email programs reaching millions of subscribers. I've also built my own two-sided marketplace from scratch, so I know what it's like to spend your own money on marketing. That's the lens I bring to yours.