Three ways to work together. All of them tied to revenue.
Fractional CMO / Head of Growth
Founder-led businesses doing real revenue, no senior marketer in-house, and a founder who's become the bottleneck for marketing decisions.
- I own marketing strategy and priorities, reporting against revenue targets
- Weekly working cadence with you; I direct your existing team, contractors, or agencies
- Hands-on where it counts. I write, build flows, and fix funnels myself when that's the fastest path
- A CMO's judgment for a fraction of a CMO's salary
- Typical mandates: owning growth strategy for self-serve and product-led acquisition, directing senior channel operators (performance, lifecycle, web), building experimentation roadmaps and KPI cadence, and connecting channel execution to board-level goals, across SaaS, healthcare, marketplace, and consumer businesses
Three-month minimum. Real results don't happen in 30 days, and I won't pretend they do.
Email Revenue Audit
Email is where I start because it's the fastest place to find money, but a good email audit reads your whole funnel's symptoms through it.
Any business with an email list of 5,000+ that suspects email should be doing more.
- Deliverability & infrastructure review: authentication, sender reputation, inbox placement
- Lifecycle map: every automated flow you have vs. every flow you should have
- Segmentation and list-health analysis
- Revenue attribution: what email is actually driving, and where the gaps are
- A prioritized action plan ranked by revenue impact vs. effort, plus a working session to walk through it
I rebuilt email deliverability from ~30% to 99.9% for a venture-backed gig-economy marketplace and turned email back into its primary growth channel. Earlier, I ran a 3.2M-subscriber program and drove $500K/week through email. This is the thing I've done longest and best.
Local Growth
For local and small businesses that need more customers, not more buzzwords.
Local Growth Plan
You're busy running your business. I figure out why your marketing isn't bringing in enough new customers, and I hand you a clear 90-day plan to fix it. You get a full review of what you're doing now, a prioritized plan of what to actually do next, and a working session to walk through it together. You can run it yourself, hand it to your team, or have me manage it (see below).
Done-For-You Growth
Prefer to hand it off? I'll direct and manage your marketing month to month, the social, the email, the campaigns to bring in new customers, built on a real strategy, not random posting. Starts with the Local Growth Plan so we're working from a plan, not guessing. Best for owners who want a senior marketer running the whole thing without hiring one full-time.
Every engagement starts with the plan. I don't do random social posts with no strategy behind them.
Project-Based Strategy
A defined problem: a launch, a repositioning, a lifecycle program built from zero, a funnel that leaks.
- Built 20+ automated customer journeys that doubled engagement for a venture-backed marketplace
- Designed member activation strategy that outperformed industry benchmarks in a regulated Medicare environment
- Helped a struggling service business diversify revenue streams and hit a monthly revenue target that had been out of reach